The Bizarro Branding project reassigned an entirely new product to an existing company and re-imagine the branding for that new product.
The new product was to be markedly different from the existing product that company currently supplies. Maintain the spirit of the existing company when creating the branding for its new product.
Select Brand
Reassign Product
Develop New Brand Position
Conceptualize New Branding Collateral
Production, Editing, Distribution
Keep the existing tag line "America Runs on Dunkin'" and redesign it to a shoe product focus. Dunkin's brand font, coloring, and styling was continued through the redesign. I created five pieces of branding and advertisments with the revised brand position, continuing the existing tone of the company's branding.
