Bizarro Branding

Project

The Bizarro Branding project was to create an entirely new product for an existing company and re-imagine the branding for that new product.

Goal

The new product was to be markedly different from the existing product that company currently supplies. Maintain the spirit of the existing company when creating the branding for its new product.

Brand

Dunkin'

Tools

  • Adobe Photoshop

Process

Select Brand

Reassign Product

Develop New Brand Position

Conceptualize New Branding Collateral

Production, Editing, Distribution

Brand Research

Brand Design System

Dunkin’s branding style is bold, energetic, and friendly, with a focus on convenience and accessibility.




Existing Ads

Brand Reassignment

Dunkin' = Shoe Company

Keep the existing tag line "America Runs on Dunkin'" and redesign it to a shoe product focus. Dunkin's brand font, coloring, and styling was continued through the redesign. This project included five pieces of branding and advertisments with the revised brand position while continuing the existing tone of the company's branding.




Zine