The Bizarro Branding project was to create an entirely new product for an existing company and re-imagine the branding for that new product.
The new product was to be markedly different from the existing product that company currently supplies. Maintain the spirit of the existing company when creating the branding for its new product.
Dunkin'
Adobe PhotoshopSelect Brand
Reassign Product
Develop New Brand Position
Conceptualize New Branding Collateral
Production, Editing, Distribution
Dunkin’s branding style is bold, energetic, and friendly, with a focus on convenience and accessibility.
Keep the existing tag line "America Runs on Dunkin'" and redesign it to a shoe product focus. Dunkin's brand font, coloring, and styling was continued through the redesign. This project included five pieces of branding and advertisments with the revised brand position while continuing the existing tone of the company's branding.
