The Marketing Plan

Goals & Challenges

• Establish Smart Harvest’s presence in the U.S. market.
• Define a clear and authentic brand identity that connects “fun snacking” with “healthy indulgence.”
• Build awareness through strategic social content and digital advertising.
• Differentiate from competitors through storytelling, authenticity, and ethical sourcing.

Brand Positioning & Identity

Tagline: “Smart Snacking, Harvested with Care”

I positioned the brand around healthy indulgence and farm-to-freezer authenticity, emphasizing quality, family appeal, and modern social relevance. These foundations guided every piece of creative and campaign messaging.

Core Brand Pillars:

• Fun & Trendy
• Healthy Indulgence
• Farm-to-Freezer Authenticity
• Premium Quality

Visual & Verbal Direction

• Tone: Playful, positive, and authentic
• Color Palette: Bright fruit tones balanced with warm neutrals
• Typography: Bold headlines with clean modern fonts
• Photography Style: Bright product shots, lifestyle moments, and farm authenticity

Content Strategy & Themes

I built a content framework with five recurring themes to drive engagement and brand consistency:

• 1. Premium & Indulgent – Showcase Belgian chocolate quality.
• 2. Ethical & Inclusive – Highlight certifications like Fair Trade and Non-GMO.
• 3. Smart Family Choice – Position as a healthy treat for families.
• 4. Seasonal & Fun – Align with holidays, trends, and snack culture.
• 5. Roadshow Engagement – Create weekly posts for retail awareness.

Social Media Management

I managed and curated Smart Harvest’s U.S. social presence, focusing on awareness, engagement, and community connection.

Key Contributions:

• Designed and scheduled posts aligned with seasonal campaigns.
• Wrote captions using brand voice guidelines.
• Engaged with audiences and increase product awareness.

Influencer Collaboration

To expand reach and build authentic connections, I partnered with influencers whose audiences aligned with Smart Harvest’s target market — health-conscious families and lifestyle consumers.

Focus Areas:

• Identified and vetted micro-influencers focused on healthy eating and family living.
• Coordinated product shipments, talking points, and campaign briefs.
• Managed content approvals and reposted influencer content to brand channels.
• Tracked engagement from influencer partnerships to measure awareness and reach.

Digital Ads & Campaigns

I created paid and organic ad creatives to increase brand reach and awareness.

Focus Areas:

• Product Giveaways – Executed social media giveaways to boost brand awareness, grow followers, and encourage audience engagement.
• Roadshow Promotions – Developed digital campaigns to support retail roadshows and drive in-store product sales.
• Targeted Social Media Advertising – Designed and managed paid campaigns focused on specific U.S. regions and retail store locations, targeting health-conscious consumers to boost visibility and brand recognition.

Marketing Presentation

I designed a professional marketing presentation aimed at securing retail partnerships and convincing major stores to carry Smart Harvest products. The presentation highlighted the brand’s market position, unique farm-to-freezer story, and competitive advantages to help retail buyers visualize consumer demand and shelf appeal.

Results & Impact

• Established a consistent U.S. brand voice and visual identity.
• Created a strategic roadmap for awareness-based marketing campaigns.
• Supported influencer and content initiatives that increased engagement and reach.
• Helped position Smart Harvest for U.S. retail and online expansion.
• Increased social media following by 30%.

Skills & Tools Used

• Marketing Strategy & Campaign Planning
• Brand Messaging & Positioning
• Social Media Management
• Meta Business Suite
• Influencer Marketing
• Content Creation (Copy + Visual Design)
• Advertising Design
• Presentation Design